
Understanding the media: A starter guide for scientists
This free, one-hour course covered the basics scientists need to know about media engagement.
You know the science, but conveying it effectively to a print, radio, or television journalist — and ultimately to that journalist’s audience — takes training and practice. SciLine’s team of scientist-communicators and veteran reporters can help you gain the skills and the confidence to make your expertise more accessible and your experience more enjoyable.
This free, one-hour course covered the basics scientists need to know about media engagement.
Experienced communicators from SciLine facilitate skills-focused, interactive sessions about working with the media.
Hands-on exercises and breakout groups provide opportunities to practice media-engagement strategies.
Participants get instant feedback and suggestions from those with direct knowledge of reporters’ needs and expectations.
Small-group sessions allow you to build relationships with other scientists who share your interest in media engagement.